Self-initiated case study for a fictional gut microbiome health brand.

Inspired by the idea of health as a journey that begins in early childhood, I developed this visual concept for an imagined brand in the gut microbiome health space.

At the heart of the illustration is the theme of guidance: a mother supporting her infant through their first steps toward healthy living. Along their path are symbols of nutrient-rich food and digital interface elements, hinting at health-tracking technology—subtle tools that quietly support the journey with data and insight.

The scene unfolds outdoors, emphasizing the role of nature exposure in nurturing a strong and diverse gut microbiome. Rather than depicting digestive systems or bacteria directly, the piece focuses on nutrition, parental care, and the quiet presence of technology as a partner in long-term health.

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